With numerous brands making strides into Web 3.0, PepsiCo is one of the many newly converging experiences. Always putting  fans’ interests at the forefront, Pepsi’s strong cultural relevance and legacy are top of mind for its recent dive into the NFT space. Join Todd Kaplan, Chief Marketing Officer of the Pepsi brand, as he discusses launching into the space with its “Mic Drop Genesis NFT Collection” and key takeaways to help guide other creators.